Tap Into the US Market Faster

Exercises

Exercise 9: Decision makers are humans, what do you know about them?

Building on your ICPs, collect the following information:

  1. Create a list containing titles of the decision makers from your past and existing customers that match each of your ICPs.

  2. Find 5-10 companies in the USA that are similar to the ICPs in your current market(s).

  3. Find names and profiles of titles from step 1 in each company from step 2.

  4. Dive deep in these profiles to create buyer personas.

Who should perform this activity:

Founder | Head of Sales | Marketing Manager

Kaya Kwasniewska